Scenario of Media and Entertainment Industry

The Indian media and entertainment industry has grown by 11.8 per cent in 2013, from 2012, and touched Rs 91.8 crores. It is expected to touch Rs 1785.8 billion by 2018, with a CAGR of 14.2 per cent.

By the end of 2014, the industry is expected to stand at Rs 1039 billion. Additionally, digital advertising has shown promising growth in 2013, from 2012, which is about 38.7 per cent, followed by gaming which grew by 25.5 per cent.Media and entertainment industry contributing 50,000 Crores to the country’s economy has equating to 0.5% of GDP, in 2013.

As for the 2018 prediction: Digital advertising is expected to lead the CAGR with 27.7 per cent, followed by radio with 18.1 per cent. Gaming and television are expected to register a CAGR of 16.2 per cent each, followed by growth rates of animation and VFX (15.9 per cent), music (13.2 per cent), films (11.9 per cent) and OOH with 9.2 per cent expected CAGR.

In 2013, Deloitte predicted that television will continue to dominate as a media source and as an impactful medium for advertising. With the advent of digitisation, the industry is expected to expand its reach using the digital platform to virtually every corner of the country.Going by the numbers, India’s FM radio industry accounts for just four per cent of India’s total advertising industry and the market size of the sector has been estimated to be at INR 14 billion in 2012-13 with almost 40 radio broadcasters providing services in 245 stations in 86 cities, as per a recent study.

Print stands last as far as the expected growth is concerned with 9 per cent CAGR.Within TV, subscription revenues are expected to be three times more than advertising revenues, by 2018.According to a FICCIreport launched on March . The sector also supports a significant 18.8 lac jobs. 

Print and TV media contribute over 75% of the advertisement spend in a year. As the Indian economy continues to develop and the media reach increases, the advertising expenditure to GDP ratio is expected to increase over the next 5 years.

The size of the Film Industry is estimated at INR 122 billion in 2013 and is expected to grow at a CAGR of 12% to reach INR 193 billon by 2017.

Industry size and projections

Overall industry size (Rs billion)	2012	2013	Growth in 2013 over 2012	2014p	2015p	2016p	2017p	2018p	CAGR (2013-18)
TV	370.1	417.2	12.70%	478.9	567.4	672.4	771.9	885	16.20%
Print	224.1	243.1	8.50%	264	287	313	343	374	9.00%
Films	112.4	125.3	11.50%	138	158.3	181.3	200	219.8	11.90%
Radio	12.7	14.6	15.00%	16.6	19	23	27.8	33.6	18.10%
Music	10.6	9.6	-9.90%	10.1	11.3	13.2	15.1	17.8	13.20%
OOH	18.2	19.3	5.90%	21.2	23.1	25.2	27.5	30	9.20%
Animation and VFX	35.3	39.7	12.50%	45	51.7	60	70.2	82.9	15.90%
Gaming	15.3	19.2	25.50%	23.5	28	32.3	36.1	40.6	16.20%
Digital Advt.	21.7	30.1	38.70%	41.2	55.1	69.7	88.1	102.2	27.70%
Total	821	918	11.80%	1039	1201	1390	1580	1786	14.20%

Source: KPMG in India analysis

Major Players

Print- Jagran Prakashan, HT Mediaand Deccan Chronicle

Broadcaster - Zee TV, TV 18, UTV, NDTV and Sun TV.
Top leading Advertising Companies - Ogilvy and Mather, J Walter Thompson India, Mudra Communication Pvt. Ltd, FCB-Ulka Advertising Ltd, Rediffusion-DY&R, McCann-Erickson India Ltd

Employment (Workforce Demand)

The total current employment in the Media & Entertainment Industry is estimated at 4.6 lakh5, and is projected to grow at a CAGR of 13% to 7.5 lakh by 2017.

Key Trends

Digitization: With the regulatory push on digitization, ongoing 3G rollouts, increasing mobile and broadband penetration, the market for digital distribution platforms is growing.

New Media: The way media is consumed are being driven by factors such as content pull from telecom service providers due to the 3G launch, emerging gaming platforms and innovation in technological devices such as tablets. The new breeds of smart TVs are offering excellent convergence opportunities.

Innovation: It is becoming increasingly important for industry players to continuously innovate new formats and strategies in order to enable brand loyalty help expand the market.

Consolidation: Mature players are increasingly looking to build scale across the media value chain and explore cross media synergies. In addition, existing foreign players are looking to expand their Indian portfolio and several other are expected to make an entry into India.

Regulation to drive growth: The government’s thrust on digitization and addressability for cable television, is expected to increase the pace of digitization leading to tremendous growth in DTH and digital cable.

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Tourism Inspiring Political Industry of India

South Asia is one of the most diversified regions boasting its world’s quality water resources, river systems, ocean resources, coral reefs, beaches, hills, national parks, pilgrimage sites, architectural marvels, ecological and biodiversity hotspots. It has also world’s highest and second highest mountain peaks thereby having uniqueness and vast potential on tourism front. In 2013, 15.2 million foreign tourists visited the region, a 5.3 per cent growth over 2012. The region garnered a market share of 1.4 per cent in the global travel space.

In spite of having tremendous potential and varied resources South Asia is lacking in terms of international tourism.  The reason for this are attributed to several factors like lack of required infrastructure, restricted rules for inter regional travel, poor image in context of safety and security of tourists and conflicts etc. Few years ago under the aegis of Ministry of Tourism Govt. of India a South Asian Association for Regional Cooperation (SAARC) tour operators conclave was held for the purpose of joint tourism promotion of South Asia. But there is no significant development seen ever since.

India as a tourist destination has got tremendous potential in every facet whether its culture, tradition, scenic beauty, talent, topography, rich heritage and versatility of resources. Being the biggest country by area in South Asia, India can be beneficial by acting as a pivot of international travel into the region. At present India’s inbound tourism is almost half the figure of outbound tourism. Talking about the previous year performance; 2013 has witnessed 6.84 million inbound tourists as compare to 15 million outbound tourists. Gujarat is the leading state for outbound tourism whereas Maharashtra stands at first rank in inbound tourism in India. There is a huge probability of having strong impact of 2014 elections in tourism sector in India. The reason being our now Prime Minister Narendra Kumar Modi who earlier was the chief minister of Gujarat has always given tourism the first priority for developing any state or country as we can see the success of “Khushboo Gujarat Ki” a brand campaign for the promotion of Gujarat tourism.Tourism have always been a major driving force in generating revenue in a particular country. In fact tourist arrival in 2011-12 had gone up by 25 lakh to a total of 2.23 crore as against 1.98 crore tourists in 2010-11.

The concept of regionalisation has again gained momentum with the new government talking about regional consolidation. Regionalisation is evident in the successes of tourism in countries in Europe like France and Spain. Taking all these points into consideration for the very first time this year in 2014 elections a political party has introduced 5 T’s of tourism in its election manifesto. The 5 T’s are talent, tradition, tourism, trade and technology i.e.., we have to promote all these five areas in order to promote tourism of our country. Prime minister strategically invited heads of states from SAARC countries to send across the message that the new Indian government believes in regional consolidation. During his recent visit to Bhutan, which was his first international visit after elected as a Prime Minister, NarendraModi spoke about the joint  promotion of both the countries by adding a tag line “Terrorism divides, Tourism unites” during his speech in Bhutan.

The bilateral relations between the Himalayan Kingdom of Bhutan and the Republic of India have always remained traditionally close and Modi has the vision that if we jointly promote our destinations it will surely be beneficial for our development and sharing harmonious relations with neighboring countries. He also said that we should have a joint tourist ircuit covering some parts of Bhutan and some parts of North East India so that we could also promote North East India as it has always lagged behind in context of tourism promotion due to lack of infrastructure, political unstability and restricted entry regimes. North East India is called as “Paradise Unexplored” and a major part of India which has always been neglected due to our conflicts with China. So Modi has considered North East India as his first priority for development strategy.In addition to it he also laid foundation stone for a 600 MW hydel power project a joint venture between Indian and Bhutanese companies and inaugurated the new Supreme Court of Bhutan building constructed with Indian assistance. The vision of the Prime Minister was well appreciated by people on both sides of the Himalayas. 

Another neighbour of India that shares border with it in the North and North East, Nepal also finds jointly promoting tourism with India very promising. There is a lot of prospects in promoting North East India with Nepal as Bagdogra Airport is closer to Nepal's border of Kakarvitta, it doesn't take much time  fortravellers to explore between Nepal and India. The nearest airport from Kakarvitta is at Bhadrapur, located at a distance of 19 km. Having a joint tour package between Nepal & North East India will also boost tourism. However, there is no flight from Nepal to North East Indian destinations, including Bagdogra, which makes travel between the two countries difficult.

Government of India has allotted union budget of 1,966 crores to the tourism sector for the year 2014-15 which is a surplus amount as per the need of hour. New government has took major initiatives like provision of Electronic Travel Authorisation / Electronic Visa by this October, extension of on arrival visa in India to 180 countries, having a civil aviation authority bill and so on. The amount of Rs. 200 crore has been provided for National Heritage City Development and Augmentation Yojana (HRIDAY) as India is rich in its heritage sites which are a major part of Indian tourism. In addition to it National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) and Archaeological sites preservation has also got budget of 100 crores each. 

One of the significant development area as per new government is development of “Buddhist Circuit”. World Bank and International Finance Corporation (IFC) are supporting India’s ministry of tourism and state tourism departments of Bihar and Uttar Pradesh to develop the Buddhist Circuit. IFC and the Buddhist Circuit Steering Committee have launched a five-year strategy document called 'Investing in the Buddhist Circuit'. Government is trying to connect all the dots which can bring India to the mainstream of international travel and make it one major hub as international tourist destination around the globe.

ICSI India-Center for Excellence for Service Industry.  Visit Website for more information about indian tourism  industry

Carrer in Hospitality Industry

INDUSTRY CHARACTERISTICS

# High seasonality

# Labour intensive

# Fragmented

MARKET SIZE

# stood at US$ 117.7 billion (11770 crore)

# anticipated to touch US$ 418.9 billion by 2022. (4189000 crore)

# Growing at a cumulative annual growth rate of 14 per cent every year

# India currently has over 200,000 hotel rooms spread across hotel categories.

# Still facing a shortfall of over 100,000 rooms.

GLOBAL TRENDS

# LESS REAL SERVICE

# FOREVER CHANGING EMPLOYEE

# MULTIPLE BRANDS FROM THE SAME MOULD

# ACCUMULATING HOTEL NAMES

# PRICING BY GREED

#QUALITY CONSISTENCY

CAREERS IN HOTEL INDUSTRY

THERE ARE TWO AREAS OF HOTEL

# OPERATIONAL

# FUNCTIONAL

MAJOR PLAYERS

# Best Western Group of Hotels

# The Grand Intercontinental

# Taj Group of Hotels

# TheOberoi Group of Hotels

# The ITDC Ashok Group of Hotels

FUTURE & EMPLOYMENT

# Domestic hospitality sector expects 52,000 new hotel rooms to be added in 5 years (2013–17)

# leads to a rise of over 65 per cent in total hotel inventory in India.

# Additional employment of 24.5 million in the sector during 2010–16. (2.45 crore)

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