ICSI - Introduction to Service Industry

Agro Related Services

Agriculture supports more than half a billion people providing employment to 47% of the workforce, contributes to 8% of the GDP and nearly one-sixth of the total export earnings. At 179.9 million hectares, India holds the second largest agricultural land in the world. A majority of the Indian population relies on agriculture for employment and livelihood. Steady investments in technology development, irrigation infrastructure, emphasis on modern agricultural practices and provision of agricultural credit and subsidies are the major factors contributing to agriculture growth.

Currently, India is the world's largest rice exporter and second in terms of wheat exports. Horticulture exports have also seen good growth. India's agro exports during 2013–14 touched US$ 45 billion as against US$ 25 billion in 2011–12.

Guar gum has emerged as India’s largest item of farm exports with a share of 9.58 per cent during the period, followed by basmati rice and marine products.

Many of the agricultural IT Based services have been originated in India contributing towards the increased technology such as:

ü-   Nokia Life Tools (Nokia, 2009),

-Reuters Market Light (RML) (Reuters, 2011),

-IFFCO Kisan Sanchar (IKSL) (IKSL, 2011),

- AgriFone 1-2-3 (VaudioFone, 2010),

- mKrishi (Services, 2011),

- eChoupal 3.0 (C.K. Prahalad, 2010),

- Kissan Kerala,

- Krishi Darshan,

- Kisan Credit Card,

- Indian Agricultural and food Product Testing and Inspection Services,

-Agricultural Marketing.

Furthermore, it is observed that in the next two decades, Indian agriculture will function in a rural urban continuum, with rapid developments of markets and shifting of working populations from villages to linked small towns and also from crop production to value added activities. Employment growth will be high in these activities chasing a high rate of economic growth. GDP growth would be 8.5%, and the total Population 1273 million and Rural Population would be 738 million.

for more information agriculture industry services 

Carrer Scope in BPO, KPO and LPO Industry

BPO – It is the process of hiring another company to handle business activities for you or we can say that BPO is one which focuses on hiring a third-party company or service provider to do IT-related activities, such as application management and application development, data center operations, or testing and quality assurance.

Ø  Leading 5 BPO companies are Tata consultancy Services ltd, Infosys, Wipro, HCL Technologies ltd, Genpact Pvt Ltd.

Ø  There are 333 registered BPO companies all over india.

Ø  The growth rate of BPOs sector to Gross Domestic Product has rise from 1.2% to 5.4%.

Ø  The expected growth in BPO industry in 2015 may be 12-15% .

Ø  Total revenue of BPO industry is 2.5% of Indian annual GDP.

Ø  BPO is 2^nd largest industry in india for employment. During the 2^nd Quarter of 2013-14 & industry provides 61000 new jobs by 2014.

Ø  This industry employees 2.8 million people directly and 0.7 million indirectly till now.

Ø  India losing 70% voice and call centre business to Philippines.

KPO - It involves "high-end" tasks being outsourced. These tasks are defined as high-end ones because it requires in-depth analysis and perspective. Some of these tasks include legal work, research and development, web content, design, and many others. 

Ø  The popular KPO services Include: Equity research, Intellectual property research, Medical and legal research, Business and market research, Research reports, Financial research.

Ø  India’s KPO market will cross $30 billion in next two years - By ASSOCHAM

Ø  As of 2013, the total market size of the KPO industry in India has reached over $20 billion. India currently covers 70% of the world’s KPO industry.

Ø  The current employment in KPO industry is about 3.5 lakh.

Ø  Whereas the Projected employment in this sector is about 6-8 lakh.

LPO - also known as legal process outsourcing (LPO) refers to the practice of a law firm or corporation obtaining legal support services from an outside law firm or legal support services company (LPO provider).

Ø  The global LPO market was estimated to be worth $2.4 billion in 2012.

Ø  The Indian LPO market may grow to $4 billion by 2015.

Ø  By US-based Forester Research the current annual value of global legal outsourcing is at $146 million, which could rise up to $640.

Ø  The total number of jobs in LPO is 32,000 by 2010

Ø  The upcoming job growth rate in 2015 will be 79,000.

Ø  Currently there are about 100 LPO firms in India. 

for more information visit bpo management services

 

Carrer Scope in Public Relation & Adverstiment

GROWTH RATE- The advertising and PR industry faced drawback in 2012 and there were expectations of a better performance in 2013. In the elections period(2014) the industry reporting an overall growth rate of 10.9 percent. 2014 is expected to be a promising year due to the national elections the overall growth of the advertising market projected at 13.1 per cent. This is the first time in the history of India that domestic political parties have hired PR firms to help connect with voters.There are more than 100 agencies-big ones with 10-15 branches across India like Perfect Relations, Genesis PR, and Vaishnavi PR agencies. The latest PRCAI trend report (2012) for India showed, while the PR business is expected to be between 11 and 20 percent the year.The PR industry is estimated to be growing at robust pace of approximately 40-45% p.a. In the present scenario international agencies look forward in the Indian PR industry, either through acquiring an Indian firm or on their own. These include Genesis Burson-Marsteller, IPAN Hill & Knowlton Strategies, MSL India. 

FUTURE TRENDS – From carrier point of view both Industry are giving best opportunities for the newcomers in this field. The main jobs are in advertisement and public relation field are - Advertising Media Planners, Media traffic personnel, Copywriters, illustrators, and creative individuals. According to Public relations specialists 275,000 jobs are given in the year 2013. Most of these jobs were in service-providing industries like advertising, health care, educational services and government, event management etc. Some public relations specialists worked for communications firms, financial institutions and government agencies. There are numerous TV & News channels, production houses, IT companies and BPOs/KPOs, hiring PR professionals in their companies. In other industries such as Hotel management, Shipping and logistics, PR professionals are quite in demand all-time high.

EMPLOYMENT RATIO - The job prospects in both fields in India are bright. To acquire an entry level job in Advertising or PR, strong copy-writing skills are needed.Excellent communication skills and good presentation ability, diversityare essential to succeed in the industry. There are more advertisers than advertising jobs, the industry is highly competitive.Experienced advertisers are getting opportunities to work on global campaigns. Companies are expanding worldwide increasing global career options in the industry.Employment of public relations specialists is projected to grow 12 percent from 2012 to 2022. There are more than 2000 agencies in the country employing more than 40,000 professionals. According to estimates, the Indian PR industry comprises 1000-2000 agency with their manpower strength of between 30,000 to 40,000.

 

BEST PR & ADVERTISING COMPANIES IN INDIA - In 2014, Blue Lotus Communications was awarded for excellence in Government and Corporate PR by Public Relations Society of India (PRSI), also won the PR agency of the year (2011) in the award's inception year. Next is Creativizt Communications PR Agency doing good performance during last 3 years? In advertising Industry best advt. companies in India are –Ogilvy & Mather ltd. Became famous during the election 2014, by promoting advt. campaign of BJP. Other are GWT Hindustan Thomson Association, Rediffusion, Mudra Communication ltd. are main advt. companies playing well in advt. industry in India.

 

for more information visit media and entertainment industry