Wednesday 12 November 2014

Agro Related Services



Agriculture supports more than half a billion people providing employment to 47% of the workforce, contributes to 8% of the GDP and nearly one-sixth of the total export earnings. At 179.9 million hectares, India holds the second largest agricultural land in the world. A majority of the Indian population relies on agriculture for employment and livelihood. Steady investments in technology development, irrigation infrastructure, emphasis on modern agricultural practices and provision of agricultural credit and subsidies are the major factors contributing to agriculture growth.

Currently, India is the world's largest rice exporter and second in terms of wheat exports. Horticulture exports have also seen good growth. India's agro exports during 2013–14 touched US$ 45 billion as against US$ 25 billion in 2011–12.

Guar gum has emerged as India’s largest item of farm exports with a share of 9.58 per cent during the period, followed by basmati rice and marine products.

Many of the agricultural IT Based services have been originated in India contributing towards the increased technology such as:

ΓΌ-   Nokia Life Tools (Nokia, 2009),

-Reuters Market Light (RML) (Reuters, 2011),

-IFFCO Kisan Sanchar (IKSL) (IKSL, 2011),

- AgriFone 1-2-3 (VaudioFone, 2010),

- mKrishi (Services, 2011),

- eChoupal 3.0 (C.K. Prahalad, 2010),

- Kissan Kerala,

- Krishi Darshan,

- Kisan Credit Card,

- Indian Agricultural and food Product Testing and Inspection Services,

-Agricultural Marketing.

Furthermore, it is observed that in the next two decades, Indian agriculture will function in a rural urban continuum, with rapid developments of markets and shifting of working populations from villages to linked small towns and also from crop production to value added activities. Employment growth will be high in these activities chasing a high rate of economic growth. GDP growth would be 8.5%, and the total Population 1273 million and Rural Population would be 738 million.


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