GROWTH
RATE-
The advertising and PR industry faced drawback in 2012 and there were
expectations of a better performance in 2013. In the elections period(2014) the
industry reporting an overall growth rate of 10.9 percent. 2014 is expected to
be a promising year due to the national elections the overall growth of the
advertising market projected at 13.1 per cent. This
is the first time in the history of India that domestic political parties have
hired PR firms to help connect with voters.There are more than 100 agencies-big
ones with 10-15 branches across India like Perfect Relations, Genesis PR, and
Vaishnavi PR agencies. The latest PRCAI trend report (2012) for India
showed, while the PR business is expected to be between 11 and 20 percent the
year.The PR industry is estimated to be
growing at robust pace of approximately 40-45% p.a. In the present scenario
international agencies look forward in the Indian PR industry, either through
acquiring an Indian firm or on their own. These include Genesis
Burson-Marsteller, IPAN Hill & Knowlton Strategies, MSL India.
FUTURE
TRENDS – From carrier point of view both Industry are
giving best opportunities for the newcomers in this field. The main jobs are in
advertisement and public relation field are - Advertising Media Planners, Media
traffic personnel, Copywriters, illustrators, and creative individuals.
According to Public relations specialists 275,000 jobs are given in the year
2013. Most of these jobs were in service-providing industries like advertising,
health care, educational services and government, event management etc. Some
public relations specialists worked for communications firms, financial
institutions and government agencies. There are numerous TV & News
channels, production houses, IT companies and BPOs/KPOs, hiring PR professionals
in their companies. In other industries such as Hotel management, Shipping and
logistics, PR professionals are quite in demand all-time high.
BEST
PR & ADVERTISING COMPANIES IN INDIA
- In 2014, Blue Lotus Communications was awarded for excellence in Government
and Corporate PR by Public Relations Society of India (PRSI), also won the PR
agency of the year (2011) in the award's inception year. Next is Creativizt
Communications PR Agency doing good performance during last 3 years? In
advertising Industry best advt. companies in India are –Ogilvy & Mather
ltd. Became famous during the election 2014, by promoting advt. campaign of
BJP. Other are GWT Hindustan Thomson Association, Rediffusion, Mudra
Communication ltd. are main advt. companies playing well in advt. industry in
India.
for more information visit media and entertainment industry
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